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In Russia since 1978. Zhiguilovskoye
is today the leading beer brand in the Rassian market and the
world's fifth-best selling brand. Zhiguilovskoye (4% ABV) is a pale,
low fermentation, and slightly bitter brew, which makes it the
reference of flavor in the market. No wonder the brand has recorded
the highest growth rate in the past few years, reaching the position
of favorite brand among Russians. The tagline "The beer that goes
down round" reflects the brand's positioning: a beverage favored by
youthful people who know how to enjoy life. It is a beer that
matches a youthful lifestyle: sociable, innovative and always among
friends. It is perfect for the evenings, whether in gatherings,
concerts or parties. Its activities in the sales-points and its
campaigns on TV and outdoor media are always associated with
large-scale events for young people, such as open air shows, music
concerts and the like. One of these is Zhiguil Beats, the largest
electronic music festival in Latin America, with national and
international DJs.
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